I have been away for two weeks, which you may or may not know. I took this time to experiment for my Kilimanjaro challenge, making sure I still had my weekly LinkedIn long post published, Facebook page published and World Nomads blog listed.
Most of my high growth clients who I talk to about a social media strategy, say they are too busy. I am also too busy but I have realised the importance of putting my challenge online to gain support and awareness, despite sometimes not always receiving the response I wished for.
I did as much as I could beforehand and roped in an excellent colleague for publishing on the normal sites that the automated things like buffer and hootsuite couldn't support. I wrote two blogs before I went. The first one (Coping when you are forced not to be on the front foot) had fourteen ish tweets directing people to it which were scheduled during the week and utilising the local hours like #Somersethour.
The second blog (Life’s easier when you have people around you with the same goals) was on my second week on holiday so I did nothing to publicise it on any site, just posted it on the blog and linkedIn. A bit like companies I meet who have the best website but don't tell anyone
The results, well I have good blogs and awesome blogs ( in terms of viewers) but what does that mean? A bit of context, businesses talk about "leads" and leading to "sales" I talk about "views" and then leading to "donations" on my Just Giving page which is https://www.justgiving.com/Tony-Mattravers/
LinkedIn views
(Coping when you are forced not to be on the front foot) - 61 views – 4 likes
(Life’s easier when you have people around you with the same goals) 60 views – 10 likes
World Nomad blog site views
(Coping when you are forced not to be on the front foot) - 420 views
(Life’s easier when you have people around you with the same goals) 42 views
Totals
Clearly the twitter scheduling for (Coping when you are forced not to be on the front foot) generated 388 more views on a blog, which according to the LinkedIn response, was not as good as (Life’s easier when you have people around you with the same goals)
But ultimately no leads / donations. Sounds familiar to most businesses owners? But, there are now 388 more people who know about what I am doing and/or who have been reminded about my challenge. Utilising the fact that potential clients or donators in my case, need to KNOW about you to LIKE you in order to BUY (or DONATE), then it's not wasted effort like a lot of people think
My verdict
Whatever you are doing, you need to be online and putting good quality and informative content out. The bit a lot of my clients do not do, and which I think is most important of all, is to measure it. Otherwise you are putting all that effort in for no result, and you aren’t using the responses to determine your next actions
