A week ago I was sat stuck in snow looking at this computer screen trying to work out what to write and how I was going to achieve my target. I decided to start with the end in mind, something I am often talking to clients about, in my role of a Business Growth Manager across the South West.
My strategy, marketing, sales and social media skills were challenged and a plan was formed (well I spoke to some experts who do this for a living) but I wanted to see if what I have learnt could make a difference.
The results so far? Sponsorship currently stands at £551, completely stunned already by the generosity of all. The new Facebook page https://www.facebook.com/KilimanjaroTonyMattravers has 52 likes and rising, now getting likes from friends of friends, so that is starting to work.
Most satisfying is that local companies are starting to follow and donate, I have asked for a referral to the Western Gazette, the local paper, so hopefully this will come to something.
I have also started publishing the sponsoring companies logos, creating an album of images on Facebook, up loading their logo’s to JustGiving etc.
I am trying to repay their generosity with as much PR as possible, they will also receive a picture of their logo on a t-shirt provide by Cruse Bereavement Care , held (hopefully) at the summit of this volcano, some 5895 metres high.
The biggest challenge this week, watching the comedian Rhod Gilbert’s v Kilimanjaro documentary. If you have 30 minutes watch it, if you have ten minutes watch from 20 minutes onwards as this gives some ideas of the enormity of the task ahead, the link is here https://www.youtube.com/watch?v=xWSqPfSOLeI
Thank you
