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Creative Entrepreneurship by the Underprivileged in India: Innovative ways of making a living

My Scholarship entry - Creative Entrepreneurship by the underprivileged in India

“I can go where no ‘Toys R Us’ has gone before”: A proud owner of a mobile toy shop

INDIA | Sunday, 13 January 2013 | Views [488] | View Larger Image

“I can go where no ‘Toys R Us’ has gone before”: A proud owner of a mobile toy shop

In a country where superstition is often confused with being religious, here is a shop that sells photos of Hindu Gods and other paraphernalia for protection against the “evil eye”. What makes it unique is that it sells protective charms meant specially for vehicles. Now, this is Niche marketing at its very best.

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