CULTUREPRENEURSHIP: CHALLENGES AND HOPE FOR INDONESIA ECONOMY BASED CULTURE

Global economic problems have made almost all countries in the world termorat-skelter over this incident. Indonesia has so far proved to be one of the countries that have a high resistance in the face of the global economic crisis. When the country suffered a recession in 2009, Indonesia along with China and India it is still a growth of 4.6% and even accelerated in 2010 with a growth rate of 6.1% / year.
Economic development will go well and can be used as the momentum of development of the nation, then we must provide 4 million entrepreneurs as well as large and medium enterpreneurship have scored 40 million small. This is a great opportunity to be creative contest challenged enterpreneurship develop skills in order to participate in building the country and the nation of Indonesia.
Development of business (entrepreneurship) is one of the nation's economic development momentum. The concept of creative economic development is a development that is based on creativity. To be able to develop creative integrity should be grown in every individual in the community. Creativity is imagination, inspiration or the ability to make something that comes from creative ideas. To realize the idea of being a work of high integrity needed on the idea. In the creative economy, creativity is seen as a major asset. Therefore, the creativity that comes from the idea should be improved and developed.
Culture-based creative economic development, one of which is to build a culture-preneurship. Certainly an important question of the relationship between the two, how culture can evolve in line with the implementation of the creative economy. Growing importance of the role of the creative economy in the national economy as well as the characteristics of Indonesia which is famous for the diversity of socio-cultural spread throughout the archipelago of course, can be a source of inspiration that never dry in doing the development of creative industries. Diversity is also characterized by the wisdom of local communities in preserving culture has lasted generations.Cultural heritage that we have in it also has a lot of values that emphasize creativity aspect of art, beauty, social, empathy, ceremony, etc.. Cultural diversity indicates high creativity that has been embedded in Indonesian society that characterizes the specific skills and talents they have. Cultural diversity is also supported by the ethnic diversity of Indonesian society.