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Online Fashion Retailer Partners with the Great Barrier Reef Foundation

AUSTRALIA | Tuesday, 10 July 2018 | Views [79]

Online designer fashion retailer Yoox has teamed up with Australian swimwear brand We Are Handsome to raise money and awareness for the Great Barrier Reef. An exclusive swimwear collection has been designed and is exclusively available on the Yoox website, with a percentage of the proceeds going towards the Great Barrier Reef Foundation. A charity with one single purpose: to make the reef great again.

The Great Barrier Reef is one of the world’s natural wonders, but its existence is threatened everyday by climate change, coastal development, declining water quality and overfishing. Sadly, this is all down to human influences and the reality of our impact can be seen in the shocking coral degeneration. The reef has declined by 50% between the years 1985 and 2012 - that’s almost half of the reef’s surface gone.

If we don’t take action now, the survival of the reef will reach a critical point. Not only is this natural wonder one of the most important ecosystems of the ocean, but it is also an iconic tourist attraction. One that brings $6.4 billion to the Australian economy and supports over 64,000 jobs. So reversing the downturn of the reef is a priority for environmentalists as well as economists.

The Work by the Great Barrier Reef Charity

The Great Barrier Reef Foundation runs a number of a different conservation projects to help save the declining reef. Including restoration work and rebuilding the coral, recreating habitats that have been lost, and conducting important research to help improve the reef’s future survival.

The latest partnership between Yoox and We Are Handsome encourages people to get involved either by shopping or making a direct donation. The limited edition swimwear range uses oceanic colours and beautiful prints inspired by the reef to celebrate the world’s largest structure of living organisms. Incorporating a mosaic of shapes and hues to imitate the reef’s incredible beauty.

Backed by some of the internet’s biggest social media influencers, this campaign reaches hundreds of thousands of fashion industry people and spreads the word to an audience that is constantly growing more aware of ethical buying.

Protecting the Reef’s Natural Habitat

The Great Barrier Reef covers more than 348 000 km2, and is home to thousands of species. Including more than 1,500 species of fish, 4,000 species of molluscs, 1,500 species of sponge, 800 echinoderms (such as starfish and sea urchins), 500 different species of seaweed, 23 marine mammals, and 6 species of turtle.

Currently, all 6 turtle species are endangered and one of the charity’s key focuses at the moment is to restore the world’s largest green turtle rookery. The foundation will be injecting $7.95 million into a five year conservation project to ensure a safe future for green turtles. To find out more about this project and how you can donate, visit the Great Barrier Reef website.

Tags: barrier reef, environment

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