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5 Brands Taking Corporate Responsibility Seriously

UNITED KINGDOM | Thursday, 5 July 2018 | Views [96]

(Image source:Wikipedia)

The importance of Corporate Social Responsibility is more apparent than ever in 2017. This is a business approach that contributes to sustainable development through economic, social and environmental benefits. And as consumers wise up to the necessary connection between brands and CSR, it’s vital that business plans now make room for socially responsible measures.

Here are 5 brands that are taking action with Corporate Social Responsibility right now:  

Coca Cola

This year, Coca Cola launched its first sustainability campaign to promote plastic recycling and to raise awareness of the problems of plastic pollution on our planet. The multi-million pound ‘Love Story’ campaign was created as part of Coca-Cola’s new sustainable packaging strategy.

The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again. All of our packaging is 100% recyclable and has been for some time now.” - Aedamar Howlett, UK Marketing Director, Coca-Cola.

H&M

High street fashion brand H&M launched a Conscious collection earlier this year, which aimed to turn discarded plastic into beautiful evening gowns. By using ‘Bionic Yarn’ made with recovered plastic from waterways and shorelines, the brand was able to shine the light on plastic pollution and promote the possibilities of recycled resources.

Additionally, H&M also runs an incentive for shoppers to recycle their old clothes in a bid to reduce textile waste in landfills. High street shoppers are able to exchange a bag of unwanted clothing for a voucher in many of its stores worldwide.

Yoox

Online designer retailer Yoox has recently teamed with Australian swimwear brand, We Are Handsome, to create a special collection of swim and beach pieces that will save the Great Barrier Reef.

(Image source:Yoox)

The #YOOXLOVESTHEREEF campaign features a capsule range of beautiful ocean-inspired swimsuits and two pieces as well as fitness wear and yoga wear, all designed with cerulean colourways and pretty prints. Each sale made with the WE ARE HANDSOME x Yoox collection will donate to the Great Barrier Reef Foundation.

Ben & Jerry’s

The owner of the Ben & Jerry’s brand is Unilever, a company which claimed the top spot in Oxfam’s Behind the Brand’s campaign back in 2016. Ranked for its outstanding social and environmental policies, Unilever has proven itself to be a company that cares. The company’s environmental targets for 2020 include: zero waste to landfill, zero net deforestation, and to source 100% of agricultural raw materials sustainably.

The Co-operative

This brand has long been a pioneer for fair trade products so it will come as no surprise that The Co-operative consistently achieves the highest ethical ratings amongst other supermarkets. Last year, it got an 11.0 rating and they have been praised for their efforts in reducing food waste, tackling issues such as climate change, reducing the problems of pollution and standing up against habitat destruction or deforestation.

(Image source:Wikipedia)

Just some of the areas that The Co-operative focus on include chemical and pesticide management, responsible sourcing (including responsible fish sourcing), energy efficiency (achieving 40% reduction since 2006) and environmentally friendly logistics.

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