Stanford's Centre for Social Innovation
AUSTRALIA | Thursday, 3 July 2008 | Views [253]
Anyone interested in the complexity of business strategy in the globalised world of the twenty first century should talk half an hour to listen to this fascinating talk by Hannah Jones, Vice President of CSR at Nike.
Hannah Jones is responsible for managing Nike's global corporate responsibility efforts including labor compliance, sustainability and business integration, global community affairs, stakeholder engagement, and regional corporate responsibility programs. She is a board member of CSR Europe, a European business-to-business network that promotes corporate responsibility.
She is convinced we are on the cusp of a tipping point, where customers not only care but act on their beliefs. She sees huge changes happening and a blurring of the boundaries between business, government and NGO's, which parallels what we have experienced ourselves with our Footprints Network.
It is well worth the time.
Tags: csr, nike, footprints, india, hannah jones, corporate, responsibility
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